Emmett engineering, bricolage, Brickowski

In my take on the Lego Movie I have speculated that the female protagonist’s nom de guerre ‘Wylde Style’ could be a reference to Levi-Strauss’ La Pensée sauvage (the English title is The Savage Mind… but the Danish is Den vilde tanke). So he stands for the principle of bricolage which, once activated comes to its own in the film’s anti-hero Emmett Brickowski. The surname is a more-than-obvious reference to the Lego brick, but as he is much in love with Wylde Style the allusion to bricolage is not entirely implausible.

I have not, though, given much thought to whence Brickowski’s first name might derive. Given that the writing team has not missed a single opportunity to insert cultural clues (both high cultural and popular cultural), the plainness of the name is odd. Of course, Emmett’s extraordinary ordinariness is essential to the plot – but then, “Emmett” is not precisely a common name these days.

In rewriting the paper I have reread Mary Douglas on Lévi-Strauss’ piece on Asdiwal. And there it was. An absolutely plausible explanation for Brickowski’s first name and how it links up with the notion of bricolage.

‘The bricoleur, for whom we have no word, is a craftsman who works with material that has not been produced of the task he has in hand. I am tempted to see him as an Emmett engineer whose products always look alike whether they are bridges, stoves, or trains, because they are always composed of odd pieces of drainpipe and string, with the bells and chains and bits of Gothic railing arranged in a similar crazy way. In practice this would be a wrong illustration of bricolage. Lévi-Strauss himself is the real Emmett engineer because he changes his rules as he goes along. For mythic though a card-player could be a better analogy, because Emmett can use his bits how he likes, whereas the bricolage type of culture is limited by pattern-restricting rules. Its units are like a pack of cards continually shuffled for the same game. The rules of the game would correspond to the general structure underlying the myths.’1

And, ironically, while the film celebrates the creativity of ordinary people as inventive bricoleurs, the plot itself is deliberately “post-modern” in that it simply (but very effectively and entertainingly) rearranges (slates…) elements of pre-existing myths from antiquity down to the modern comic book.

Given that the Internet seems to have forgotten the meaning of “Emmett engineering” (although there seem to be a couple of engineering firms in around the globe registered under said name) it is difficult to imagine that there was no anthropologist among the writers of the Lego Movie – the only available meaningful reference to the term is in Mary Douglas’ chapter.

1Douglas, Mary (1967): ‘The Meaning of Myth. With special reference to “La Geste d’Asdiwal”’, in: Edmund Leach (ed.): The Structural Study of Myth, London: Tavisstock, pp.49-69, p.66f.