Out now: Lego Movie as Consumer-Capitalist Myth

 

Finally out – am grateful to the European Journal of Cultural Studies and its reviewers for putting up with a rather meandering line of argument…

Took a while – the first version was held as a presentation at the German Sociological Association’s biannual conference in 2014. But then, this has given me time to discover more evidence for the link between Wyldstyle and Lévi-Strauss’ La Pensée Sauvage (see previous post) … and to put in a reference in passing to the current US President whose Taco Tuesday was, unfortunately, more successful than that of Lord Business in the movie.

The resurrection of the Demiurge reaches its climax in the fascist celebrations of industry, such as in Oswald Spengler’s Untergang des Abendlandes where an elite of industrial/engineering führers leads the masses in the execution of a ‘program of technological advance carried out by the national community of blood’ (Herf, 1984: 63). In our own time, we are witnessing the ascent of leaders who recast themselves as Platonic demiurges, Faustian creators to Spengler’s taste (1923: 591ff., also cf. Michaud, 2005) of whom the wall-building real-estate tycoon President ‘Lord Business’ in the Lego Movie is a caricature before the event.

open access pre-published, pre-Trump version here

open access conference paper (in German) here

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