Sufi consumerism?

Varul, Matthias Zick (2013): The Sufi ethics and the spirits of consumerism: A preliminary suggestion for further research, in: Marketing Theory, Vol.13, no.4, pp.505-512

Abstract

In this speculative comment I will suggest that, in analogy with Colin Campbell’s argument regarding the Romantic Ethic and the spirit of modern consumerism, there isprima facie evidence that there is also an elective affinity between Sufi-infused Islamic religiosity and the emergent Muslim consumerisms, particularly in Turkey and among Turkish (and Kurdish) diasporas in Europe. The main relevant features of Sufi spirituality in this context are identified as continuous creation, creative imagination and longing.

pre-publication open access version

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